Explaining Digital Marketing

Explore the overall concept of Digital Marketing and different ways in which it can be implemented while taking a closer look at traditional and non-traditional forms of digital marketing.

Internet Marketing, Yesterday, Today & Tomorrow

From where it all started, we take a look at how the internet has shaped the world of Digital Marketing and how it continues to evolve.

Defining Business Purpose

An important part of the whole digital marketing process is defining the business purpose and establishing the target audience to who your marketing efforts will be directed.

Positioning & Identifying Audience

The long-term plan for the development and growth of a company's image. In other words, the process of positioning a brand in the mind of the audience

Brand Identity

The corporate identity or brand personality of how a company presents themselves to the public. the visual representation and branding that tells the story of who and what a company is.